On the other hand, he was terrible, decieved allies, and the peace he brought was sustained with blood. Augustus was a glory seeker and claimed to do good things for Rome, yet it was for his own power.
No matter what people believed, Augustus was a master propagandist. From
the beginning, he used propaganda against his enemies. He was patient,
skillful, and intelligent. Although she was beautiful, it was thought
that Augustus married his wife Liva to solidify his political stance and
gain status in the elite population.
Augustus seduced soldiers with bonuses, gave the people food,
entertainment, and peace. He further made himself stronger by
solidifying the functions of the Senate, the magistrates, and the law.
Before the Battle of Actium, Octavian used propaganda to turn the
soldiers and people against his opponent Mark Antony and Cleopatra. He
convinced the people of Rome that Cleopatra had seduced Mark Antony and
that he was under her control. Also, Cleopatra, a foreign Egyptian queen
wished to take over Rome. Octavian convinced people that she had her
name inscribed on Mark Antony's soldiers' shields. He also accused
Antony of dressing in a way that was not native to Rome. This scared the
Roman people and soldiers as it was unheard of to have a woman rule
Rome, especially a foreign woman.
Many soldiers switched sides before
and during the battle due to the rumors.Mark Antony and Cleopatra fled to Egypt. Octavian was triumphant. He ended civil wars and officially brought peace to Rome.
27 BCE marked the beginning of the Roman Empire and the reign of
Augustus, Rome's first emperor. He negotiated a power share with the
Senate, yet said "I restored the republic and gave power back to the
Senate." Again, skillful use of propaganda. He reorganized the
provinces and gave himself the most powerful provinces.
Augustus's propaganda worked. He was awarded the corona civica which was a wreath of oak leaves that was for ending the civil wars. He was also awarded the clipeus virtutis or the shield of virtue, given for bravery. Coins were made in his honor, which spread the word of his achievements.
Augustus was careful not to be called a king or dictator. Instead, he took the name "Princeps" meaning the first man, which was a republican title. He was given eleven consulships and maius proconsular
meaning he had higher power in all the provinces. Augustus was a
brilliant propagandist and politician. He knew it was all about
appearances.
Augustus made his mark on Rome. It is said he turned Rome from a city of
bricks to a city of marbel. He wanted to transform Rome into a true
cosmopolitan capital of the Meditteranean. Augustus created the golden age of literature. The writers of the period
were cultivated by Maecenas who was comissioned by Augustus. There was
an expectation of presenting Augustus in a positive light. The most
famous was the Aeneid,
which Augustus claimed to be a descendent of the hero Aeneas. Aeneas
was a military man, devoted to the Roman gods, and a man of honor and
sacrifice. He embodied the behaviors Augustus claimed to have and
promoted throughout the empire.
Augustus also used coins as a form of propaganda. Due to the high
illiteracy rate, it was a way to spread images of himself and his
messages across the empire.
Finally, more portraits and statues of Augustus appeared throughout the
Roman Empire than any other man in history. They appeared in public
spaces and private homes. Many were embedded with messages of
propaganda.
In conclusion, Augustan propaganda was spread throughout the Roman
Empire. In his early years, he spread propaganda messages against his
enemies through the use of rumors. As he became more powerful his use of
propaganda evolved. He married for political gain. As time went on his
propaganda messages became visual and were seen on coins, buildings,
literature, and statues. He used his family by marrying his daughter to
multiple men. He later banished his own daughter to set an example for
his moral reforms. Augustus stopped at nothing to become the most
powerful man and Rome's first emperor. By his death in 14 AD, Augustus's
messages would be widespread throughout the empire. Augustus had a
vision and knew how to get what he wanted. His impact through the use of
skillful propaganda on Rome, the world, and history was monumental.
Source: https://storymaps.arcgis.com/stories/3b0c2d94ff7c41bdb971fc21b85d1c21